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Scott De Long is an author, speaker, educator, and entrepreneur. A lifelong learner with a relentless quest for knowledge, Scott completed an Executive Leadership program at the prestigious Haas School of Business at UC Berkeley at the age of 45
Sarah Mirando is an author, editor, and marketing strategist. Sarah began her career at Entrepreneur, which shaped her admiration for and desire to work with entrepreneurs at an early age.

Our Coach

We have professional
Business Coaches.

Scott De Long,

Author, speaker, educator,
and entrepreneur.

Scott De Long, PhD, is more than just a leadership expert—he’s a passionate advocate for the kind of leadership that transforms not only organizations but the people within them. With a master’s degree in leadership development and a doctorate in leadership studies, Scott has built a career rooted in understanding the dynamics of human behavior, communication, and trust. He brings this expertise to every workshop, retreat, and executive coaching session, ensuring that each client experiences a truly customized approach to leadership and team development.

Having founded and successfully exited three companies, Scott understands the pressures that leaders face firsthand. His approach is not theoretical—it’s practical, grounded in real-world experience, and designed to help leaders of growing organizations foster environments where trust, collaboration, and innovation can thrive.

What sets Scott apart is his belief that leadership is about more than results—it’s about people. His personal commitment to embodying Humility, Empathy, and Vulnerability in his own life has shaped the way he works with clients, helping them navigate the complexities of leadership in today’s rapidly evolving business landscape. Scott’s ability to disarm egos, create a space for honest dialogue, and build genuine trust has been key to his success in helping organizations move from dysfunction to high performance.

Scott’s motivation comes from his deep belief that strong relationships are the foundation of any successful team or business. His goal is to help leaders and their teams not only achieve their objectives but do so in a way that builds lasting relationships, trust, and mutual respect. By focusing on principled leadership, Scott ensures that the leaders he works with are equipped to inspire and guide their teams through any challenge.

Learn more about Scott

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Sarah Mirando

Author, editor, and marketing strategist.

About Sarah

Sarah Mirando is an author, editor, and marketing strategist. Sarah began her career at Entrepreneur, which shaped her admiration for and desire to work with entrepreneurs at an early age.
In her free time, Sarah is an ardent wine enthusiast. She lives in Portland, Oregon.

The Book

Leadership is not a mystery.

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About Book

I Thought I Was A Leader… answers these questions and more by exploring the power of transformational leadership. Scott De Long, Ph.D., shares the theories, practices, and principles that have transformed his life and the lives of countless others whom he has observed through his career as an executive business coach. The stories of these transformational journeys are shared within to serve as guideposts for your own journey through self-reflection and change.
This book will challenge you. Good. Without struggle, there is no growth. For many, the biggest challenge will come through embracing the principles of humility, empathy, and vulnerability—three supposedly “soft skills” that have been historically missing from organizational leadership. I Thought I Was A Leader… will demonstrate how critical these skills will be to transforming yourself into a better leader and a better person.
Many of the ideas espoused within are not new. Transformational and other progressive leadership styles have been around for nearly half a century, yet command-and-control leaders still dominate the business world. We learned how to treat people in kindergarten, yet we still struggle with the Golden Rule at work. How do we change that? It is as simple as re-learning how to play in the sandbox. The problem is that to re-learn, we must also unlearn some of the habits and behaviors that are creating barriers to a healthy workplace. In many cases, these same barriers exist in our personal relationships.
Enjoy the Journey!​

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THE CIRCLE OF TRUST

Building better relationship at home or office

There are a couple of pieces of advice I have concerning relationships. This advice applies to all professional and personal relationships, including friends and significant partners. Most people talk about communication as the key. They say that being able to talk to others, to the ability to let people know […]
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THE COMMUNICATION HIERARCHY

Understanding Trust | Part 1

Scholars have extensively examined the constructs of trust and trustworthiness throughoey have found that these constructs are vital to establishing good relationships within business organizations. This includes the relationships between the company and its customers, its suppliers, and joint ventures. As you will soon see, two key […]
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