one hiker leading another

Trust is an important core value I cherish in my personal life, and one of my favorite core values of our company. That’s because without trust, you cannot enjoy the true essence of our other core values of love, integrity and continuous improvement. Here’s why:

Love: Some might argue that love does not require trust. That is true. Plenty of people have fallen in love with someone they don’t trust. Or loved a thing in their life that betrayed them in the end. But the “feeling” of love can be beguiling. It can be influenced by trickery or flattery. You cannot love something into trusting it. True love is not just a feeling—it is a conviction that is earned through pure intentions that are void of charms. Unless you truly trust someone or something, you cannot declare that love exists there in its purest form. To have pure love, you must have true trust.

Integrity: According to, Integrity is the foundation on which coworkers build relationships, trust, and effective interpersonal relationships.” If someone does not demonstrate integrity, they will not earn the trust of others. Conversely, if you do not demonstrate that you are trustworthy, you will not be seen as having integrity.

Integrity is defined as being honest and having strong moral principles, even (and some would argue, “especially”) when it means “having the courage to speak up when your point of view is at odds with a manager’s perspective or with a commonly held belief about how things should be done.” [] Integrity may also be interpreted as work ethic, in doing what it takes to get things done right for company.

Continuous Improvement: If you do not trust the integrity of your company, or love the people you work for and with, you will not be able to execute what is needed for continuous improvement. It is difficult to get on board with new processes and practices if you do not trust the people implementing them or the end goal. Conversely, if you are able to execute new methods that are as efficient, accurate, and effective as possible, then you will build trust with the individuals tasked with the difficulty of adopting them. If you want to inspire continuous improvement, you must earn the trust of those executing the strategies.

So if trust is a fundamental cornerstone of a healthy and symbiotic relationship, then how do you foster that in the workplace? According to, being a trustworthy leader is earned by:

  • Deserving confidence.
  • Doing what you say you will do (being dependable).
  • Being approachable and friendly (people trust leaders they like).
  • Showing support for your team members, even when they make mistakes.
  • Balancing the need for results with being considerate of others and their feelings.
  • Working hard to win over people by being respectful of their ideas and perspectives.
  • Ensuring that your words and actions match. Not just some of the time—all the time

I can confidently say that every person sitting on our Friday morning calls consistently demonstrate these qualities of trust. It is why I love doing what I do with the people I do it with.

Sarah Mirando joined Top Class Actions in 2010 as a legal news writer. She graduated from the University of Arizona with a journalism degree and served as editor of multiple print and online publications, including Entrepreneur Magazine. Sarah’s journalistic experience and content strategy helped boost Top Class Actions to the next level. She now manages the operations and marketing/sales.

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