Brainstorming

Description

Most brainstorming sessions are disorganized, repetitive, or dominated by the loudest voice in the room. Unlocking Creativity and Team Potential introduces a better way, one that taps into the full intelligence of your team while building psychological safety, trust, and strategic momentum.

Scott De Long, Ph.D., draws on decades of leadership experience and facilitation techniques to present a powerful framework for brainstorming that actually works. Whether you’re solving a tough problem, launching a new initiative, or looking for a fresh take on an old process, this book gives you the tools to unlock creative thinking, without wasting time.

Inside, you’ll learn:

• The history, psychology, and core principles of brainstorming
• A five-step process that leads teams from idea generation to idea selection
• How to balance divergent and convergent thinking to avoid groupthink
• Ways to include every voice on the team and surface new perspectives
• How brainstorming supports leadership development, culture, and engagement
• Techniques to apply brainstorming in strategy, sales, marketing, and innovation sessions

This book doesn’t just focus on what happens in the room, it helps you connect creative thinking to execution. You’ll learn how to set up effective sessions, assign next steps, and turn great ideas into measurable results.

If your team meetings feel stale or your strategy sessions fall flat, this book is the creative reset you need. Unlocking Creativity and Team Potential will help you build better ideas—and a better team.

Metadata:

• Author: Scott De Long, Ph.D.
• Format: eBook + Audiobook
• Length: Approximately 33 pages
• Published: March 2025
• Related Products: Bridging the Gap between Vision and Execution, Sales Planning and Forecasting for Success, The Strategy Behind Strategic Planning, Securing Your Business’s Future