Description
A great product and a great sales team aren’t enough, you need a plan. Sales Planning and Forecasting for Success is your blueprint for designing a sales strategy that supports your company’s bigger goals. Scott De Long, Ph.D., shares a repeatable process for leading strategic planning sessions that bring clarity to your revenue goals, focus your team’s energy, and connect the dots between activity and outcomes.
This book isn’t just for sales managers, it’s for CEOs, COOs, and anyone responsible for aligning the sales function with the rest of the business. Whether you’re launching a new product, entering a new market, or refining your go-to-market approach, this guide will help you plan with purpose.
Inside, you’ll learn:
- How to lead a collaborative sales planning session with your team
- The importance of forecasting with both realism and stretch
- How to reverse-engineer sales goals into daily and weekly actions
- Ways to align sales activity with marketing and operational support
- How to turn forecasting into a motivational tool, not a guess
- What dashboards and KPIs actually matter for performance
You’ll also get frameworks for communicating your plan clearly, assigning ownership, and keeping your team accountable throughout the quarter and year. If you want to lead your sales team with more focus and less fire-fighting, this book will show you how.
Metadata:
- Author: Scott De Long, Ph.D.
- Format: eBook + Audiobook
- Length: Approximately 30 pages
- Published: March 2025
- Related Products: Bridging the Gap between Vision and Execution, The Strategy Behind Strategic Planning, Unlocking Creativity and Team Potential, Securing Your Business’s Future
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